Every organization that wants to be noticed has a slogan. I’m sure each of us can think of the catchy one-liners various businesses have used. Some use the play-on-words angle. Others refer to memorable situations. Invariably, they all try to attach themselves to something in our lives so that when we are at that location or in that position, our minds will be triggered to associate it with a product or service. This is obviously a successful technique for advertising; otherwise we wouldn’t see it still being used.
Have you ever thought about God and advertising slogans? How about this:
“You’re in good hands…” What better insurance is there than the Lord’s promises? What safer place to be than in His hands?
“When it rains, it pours.” He promises to fill our baskets to overflowing. He’s promised the former and latter rains, intending to equip us to be the salt of the earth.
“You’re a name, not a number.” The Lord knows our names before we’re born. He can’t and won’t forget a single one of His children. They’re each unique and special to Him. If He knows the number of hairs on your head, He knows your name.
“Grab all the gusto you can.” I don’t normally like beer commercials. To my mind they tend toward hedonistic behavior. At the same time, where can you get greater pleasure or fulfillment than from what the Lord offers? He has an unlimited supply of “gusto”, and He wants us to take as much as we can hold. He doesn’t even mind if we stuff a little extra in our pockets.
“Sears has everything.” Well, not quite. But God does.
“Breakfast of Champions.” If we feed on the Lord every morning, how can we be anything but champions? He’s the bread of life.
“I’m lovin’ it.” If you think having a Big Mac is where it’s at, you may want to lift your sights a little bit. God is love, so when we’re in relationship with Him, we’re really “lovin’ it.”
“Expect more for less.” Think about how much is offered to us in exchange for the little we can offer.
"Can you hear me now?" He's always calling. Am I listening?
“When you care to send the very best…” God sent His Son, the VERY best! He really cares.
“Fly the friendly skies.” One of these days. One of these days!
See how it works? The truth is, however, that God doesn’t use slogans. He doesn’t need catchy one-liners. His best advertisement is a satisfied customer. Word of mouth really works. Have you told anyone lately?
Have a great day.
Dr. G
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